The success of an automated marketing campaign at UnderPressure relies on a detailed understanding of customer journeys. We deploy automation tools to accurately segment the market, enabling tailor-made marketing campaigns to be designed. This marketing personalization significantly increases engagement and loyalty, particularly in email and SMS marketing.

Drawing on our analytics, we develop automated marketing campaigns using sophisticated software. These campaigns are finely tuned to meet the various needs of identified segments and incorporate specific triggers for effective marketing automation, particularly in the areas of email and SMS marketing.

At the heart of our automated marketing strategy, personalization is key. We use advanced solutions to adapt the content of communications, making each marketing campaign unique and relevant to the recipient, and thus enriching the customer experience through personalized emails and SMS messages.

Our approach includes rigorous monitoring and analysis of automated campaigns to ensure continuous improvement. This allows us to refine marketing automation strategies and ensure optimal campaign performance, in line with the evolving goals of your business.

Marketing automation is not a “set it and forget it” process. We establish robust tracking and analysis mechanisms specifically for email and SMS campaigns, in order to evaluate their performance in real time. By measuring key metrics such as email open rate, SMS click-through rate, conversions and ROI, we are able to identify areas for improvement and make adjustments on an ongoing basis. This iterative approach ensures that campaigns remain optimal and aligned with your digital strategy and evolving business objectives.