You've got a great offer but don't know how to communicate it in a thorough and impactful way?

Whether it's for a product, service or nonprofit; adressing shareholders, investors, sponsors, lenders or clients - count on us to help you create the assets required to convey the right message and get what you need.

In 2023 you can find software to do pretty much anything you could imagine in a business, but that comes with some caveats.

Having a set of Apps or Software as a Service (SaaS) that allows your team to be efficient with their time and deliver high quality work is good, but the tool is only as good as the person wielding it.

At UnderPressure we start with an in-depth analysis of your business processes to identify the real pressure points that slow your team down, before looking at how we can improve their workflow, creativity or performance in general.

We then analyze what tools available on the market can respond to your needs and do a full overview of their functionalities, efficiency gains and budgetary impacts on your business by prioritizing a small number of multi-functional tools instead of a wide array of niche apps.

After your choices are made, you can count on our team to help fill in the gaps until you're comfortable using your tools on your own including but not limited to : 
-Full Front&Back-End Configuration
-Integration with other tools (via EDIs, APIs, Webhooks or Middleware)
-Advanced Automations
-Employee Training Programs
-Standard Operating Procedures (SOPs)

As a hands-on team, we know always relying on others can be its own source of pressure.

Benefit from our network of experienced entrepreneurs, marketers and sales executives with a custom-tailored coaching plan adapted to the reality of your role and industry.

We're not life coaches so don't count on us selling you the latest MLM trendy product or hour-long ego stroking motivation speeches telling you to believe in yourself.

We sell knowledge, methods and a life's worth of real business experiences through human connections and trial & error to make sure you learn from our mistakes and save precious time & money.

Not every Lead is equal.

The UnderPressure method to lead generation is a cutting-edge, data-driven approaсh that guarantees yоu an influx оf high-cоnverting lеads tо skyrоcket yоur sales аnd fuel yоur businеss growth.

Here's how we prioritize quality over quantity for our clients :

Еxpertise: With yeаrs оf exрerience under our belt, wе'vе cracked the code оn generating high-quality lеads tailored tо yоur uniquе businеss needs.

Рroven Results: Оur clients rave about their inсreased sales аnd ROI after рartnering with us. Wе turn potential custоmers intо rаving fans.

Сutting-edge Technоlоgy: Wе leverage the latest АI аnd maсhine learning tооls tо tаrgеt yоur ideal custоmers аnd bring them strаight tо yоur doorstep.

Custоm Solutiоns: Wе understаnd thаt every businеss is diffеrеnt. Оur tailored approaсh еnsurеs thаt yоu gеt the right lеads for yоur specific industry аnd tаrgеt audienсe.

Dedicаted Suppоrt: Оur teаm оf lead generatiоn specialists is committеd tо yоur success, prоviding persоnalized suррort аnd guidanсe every step оf the way.

Say goodbye tо cold cаlls, chasing uninterested lеads, аnd wаsted time.

SEO (Search Engine Optimization) is a set of techniques and strategies used to improve the visibility and ranking of a website or web pages and should be a pillar of your long term global marketing strategy.

In 2024, SEO goes much further than simply getting your products or services in search engine results pages (SERPs) such as Google, Bing, Yahoo, DuckDuckGo or Yandex.

A comprehensive SEO strategy also extends your content's reach to :
-Image SEO through platforms like Pinterest, Giphy and Google Images;
-Video SEO on Youtube and Tiktok
-Marketplaces SEO on Amazon, Alibaba, Tundra, Faire and so on.

SEO services can benefit organizations of all types in several ways, including:
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Increased visibility and traffic: Fundamentally, the higher a website ranks in search engine results, the more likely it is to be viewed as reliable and clicked by users, also called CTR or Click-Through-Rate. As of 2024, a page ranking 1st for a specific keyword gets an average CTR of 39.8%, whereas the 2nd position drops to half that quantity at 18.7% and the 3rd position at a quarter, at 10.2%. That means if you aren't in the top 3 results, your chance of getting traffic is close to none. SEO services can help businesses rank higher for strategic keywords for each organization and improve their visibility, attract more traffic to their website.

Better user experience: SEO involves optimizing the structure AND content of a website to make it more user-friendly and easy to navigate, but more importantly asking the important questions about how they got there and what they're looking for. This process leads to a better user experience for visitors, which can in turn increase engagement and conversion rates (sales).

Cost-effective marketing: SEO can be an impressively cost-effective way to promote a business online. Unlike traditional advertising methods, which require expensive upfront costs and usually suffer from having unfocused reach that spends valuable budget on viewers that will never become clients, SEO can help businesses reach a highly targeted audience without breaking the bank for long sustained periods.

Increased credibility and authority: A website that appears at the top of search engine results is often seen as more credible and authoritative than one that appears lower down to viewers or readers. Google notably uses the general concept of E-A-T (Expertise-Authority-Trustworthiness), to structure and balance their algorithms -also known as ranking factors - as the internet evolves and new SEO strategies are discovered. A well-thought out SEO strategy can help businesses leverage their knowledge in their field to build their credibility, authority and trust within their industry or niche and to newcomers alike.

Competitive advantage: Use it or lose it! In today's digital ecosystem, businesses that don't invest in SEO risk falling behind their competitors at any time. The longer the wait, the more the competitive gap will grow and the harder it will be to outrank others, especially on highly competitive or valuable keywords. Tackling SEO early can help businesses stay competitive and gain an edge over their rivals on multiple platforms by increasing the performance of all other digital marketing initiatives.

Overall, SEO services is an integral part of a businesses' content and digital marketing strategies.

Having a comprehensive SEO strategy can help businesses improve their online presence, attract more traffic, and achieve their marketing goals more effectively and efficiently.

Search engine marketing (SEM) is a form of digital marketing that involves investing a certain amount of money to promote a business's website by increasing its visibility in search engine results pages (SERPs).

SEM usually goes hand-in-hand with SEO and is equally as competitive, but it's core distinction is it allows more focused, short-term results to either increase a campaign's performance or test various hypothesis' pertaining to marketing campaigns such as keywords, targeting and budgets before investing heavily.

Just like SEO, Search Engine Marketing in 2024 isn't limited to Google, Bing and Yahoo. Advertise to new markets on marketplaces like Amazon and Alibaba and drive tangible results to your sales.

Here are some of the benefits that search engine marketing can bring to a business in 2024:

Increased visibility: SEM can increase a business's visibility in search engine results pages by appearing before the Organic Results from SEO, show sponsored products directly in the SERPs (think Google Shopping) before showing organic ranking products, which can lead to more clicks and increased traffic to the website.

Targeted advertising: SEM allows businesses to target their advertising to specific search terms, demographics, locations, behaviors, interests and tons of other in-depth data points (Google knows wayyyyyy too much stuff about you). Targeting the right people, at the right time, with the right messaging can drastically increase the effectiveness of advertising campaigns and ensure you aren't spending money, you're investing it for the right people to see.

Cost-effective: SEM can be a cost-effective way to advertise a business based on the KPIs they decide to measure their performance internally. You can choose to pay when someone clicks on your ad (Cost per action or CPA) which means you are not charged for impressions that do not result in clicks, or when someone sees your ad (Cost Per Mille or CPM) where you're charged for the amount of eyeballs that saw your ad, regardless of how many clicks you got.

Measurable results: SEM provides businesses with highly trackable and measurable results, including the number of clicks, impressions, and conversions but also the exact cost of each campaign down to the cent. This important feature of SEM allows businesses to track the success of their advertising campaigns, make adjustments as needed and drastically simplify reporting to stakeholders.

Increased brand awareness: SEM can help to increase any brand's awareness by putting it's website in front of the people actively searching for products, services or information related to their business and even having the chance to pitch their offers before others might by using tangential queries and creating demand.

Overall, search engine marketing can be an effective way for businesses to reach their target audience, increase website traffic and balance short-term growth in a long-term plan.

Get direct access to your potential customer's inboxes with impactful messaging and unique visuals.

Email and SMS marketing can be highly effective marketing tools for businesses to reach out to their customers and promote their products or services.

Benefits of Email Marketing

Cost-effective: Email marketing is a cost-effective way to reach a large audience. Compared to other marketing channels, the cost per message is relatively low.

High ROI: Because you're engaging with people directly in their inbox, email marketing has one of the highest returns on investment of any marketing channel. According to a study by Campaign Monitor, email marketing has an average ROI of 4400%, so even the worst campaigns turn a profit.

Targeted messaging: With email marketing, you can segment your audience and send targeted messages to specific groups of customers, based on their interests, behavior on your website or social media and even geographic location.

Measurable results: Email marketing platforms provide detailed analytics, so you can track the performance of your campaigns and make data-driven decisions to improve future campaigns.

Personalization: With the right email marketing methodology and the right tools, you can personalize messages to individual customers, addressing them by name and tailoring content and offers specific to their interests.

Time-saving: Stop wasting valuable time and automate your engagement to your audience with high-value, logic-based workflows that send customized emails for each part of the customer journey.

Benefits of SMS Marketing

High open rates: SMS messages have a ridiculously high open rate compared to any other active outreach methods, with 98% of messages being read within three minutes of delivery.

Quick and direct communication: SMS messages are short and to the point, making them a quick and direct way to communicate with customers and get them to take action without requiring bloated content like custom images or coding.

Immediate delivery: SMS messages are delivered instantly, making them a great way to deliver time-sensitive information, such as promotions, limited edition products or high-scarcity products and services.

High engagement: SMS messages can have unusually high engagement rate compared to other traditional outreach methods, with response rates going as high as 45%.

Mobile-friendly: SMS messages are mobile-friendly, making them a great way to reach customers who are on the go and don't have access to a computer or email.

SPAM-FREE SINCE 2023
At UnderPressure we only use "Whitehat" techniques and will refuse any mandate asking to circumvent privacy laws like GDPR. If we can't reach your audience the legit way, we'll let you know.

Getting a brand name recognized on its own is a massive undertaking for any experienced marketer, and even moreso for someone starting fresh.

Getting other people or organizations to promote your message on their platforms by incentivizing performance with financial considerations can generate great results with very little risk.

There's a few options that work under the same relative principle available to businesses in 2024, with some better than others depending on your situation.

At UnderPressure we don't just pitch a strategy, we help businesses structure the tools and processes to make it easy for their teams to understand and manage programs on a day-to-day basis, saving valuable time and money in the long run.

Affiliate marketing is a popular digital marketing strategy that involves a partnership between a business and an affiliate marketer, where the marketer promotes the business's products or services and earns a commission for each successful sale or lead generated through their efforts. Think Influencer Marketing, but instead of paying for the content they post you only pay if they hit specific KPIs (sales, clicks, signups, etc.)

Dropshipping is at its core an inventory-free store that sells products but that never has to handle any part of its operations as soon as the client completed his purchase. Although Dropshipping has existed for many years now, it has evolved drastically since it's inception and become more mainstream, but also more competitive. Nowadays dropshippers can have businesses selling products from hundreds of suppliers under their own brand on their website or even marketplaces like Amazon and directly compete with manufacturers.

Channel sales is a more general term that refers to the process of selling a product or service through a network of third-party partners or intermediaries, rather than directly to end customers. These third-party partners can include distributors, resellers, dealers, and value-added resellers (VARs). The channel sales model is commonly used by companies that have complex or specialized products that require a high level of expertise to sell and support. By leveraging the expertise of channel partners, companies can expand their reach and penetrate new markets without having to invest in building their own sales teams. In a channel sales model, the manufacturer or vendor typically provides support and resources to help partners sell their products effectively, such as training, marketing materials, and technical support. In return, the partners earn a commission or margin on the sales they generate. Channel sales can be a win-win situation for both parties, as the manufacturer can focus on product development and the partner can focus on sales and customer support.

Here are some benefits of these techniques:

Increased sales: By partnering with businesses who promote your products or services, you can increase your reach and attract new customers, which can result in more sales.

Cost-effective: Affiliate, Dropshipping and Channel Sales marketing can be a cost-effective marketing strategy since you only pay commissions when your partners generates a sale or lead. This means that you don't have to spend money upfront on advertising or other marketing channels.

Targeted marketing: These type of marketers often have a specific niche or audience they cater to, which can help you reach your target audience more effectively. This can result in higher conversion rates and a better return on investment (ROI).

Brand exposure: When your partners promote your products or services, they are also promoting your brand. This can increase brand exposure and help you establish a stronger online presence.

Data insights: These methods can provide valuable data insights about your audience and their behavior from numerous different sources, which can in turn help you optimize your marketing strategy and improve your communications, products or services.

Scalability: Marketing through partners is a scalable marketing strategy, meaning you can partner with as many affiliates, dropshippers or channel sales organizations as you want to reach a wider audience and inevitably increase sales.

Overall, performance-based marketing can be a highly effective marketing strategy for businesses of all sizes, helping to increase sales, reach new audiences, and establish a stronger online presence while being cost-effective and scalable.

Looking to take your brand to the next level and get everybody talking?

Our team of experienced professionals specializes in creating unique, attention-grabbing marketing stunts that will get your brand noticed.

Whether you're looking to launch a new product, promote an event, or simply increase brand awareness, we have the expertise and creativity to make it happen.

Our team handles every aspect of the marketing stunt process, from ideation to execution.

We work closely with you to understand your brand's unique message and goals, and then develop a customized strategy for the physical and digital worlds that will resonate with your target audience.

From eye-catching street performances to multi-sensory pop-up experiences all the way to viral social media campaigns, we'll help you stand out from the competition and be a name to remember.

We'll take care of all the details, so you can focus on running your business.

With our proven track record of success and commitment to delivering exceptional results, you can trust us to take your brand to the next level.

Don't settle for boring marketing campaigns that fade into the background. Choose UnderPressure and make a splash that will leave a lasting impression on your audience.

Are you looking for a way to showcase your brand, products, or services to a large captive audience?

Do you want to connect with potential customers, partners, and investors in your industry without guessing if they're interested?

No worries, we can help you with that.

At UnderPressure we have a long run of successes in organizing and managing top-quality tradeshow booths that put your messaging in front of the people that are aligned with your goals.

We understand that tradeshows are a powerful marketing tool for many organizations no matter the nature of their client base. Whether it's B2C or B2B, we use our expertise to help you make the most of every second, no matter the size of the tradeshow.

When you choose UnderPressure, you can expect:

Tailored Solutions: We understand that every client has unique needs, goals and resources. That's why we work closely with you to understand your objectives and tailor our solutions accordingly. From supplier selection to marketing strategy, we will create a customized plan that fits your specific requirements.

Professionalism: We take pride in our professionalism and attention to detail. Our team of experts will ensure that every aspect of your tradeshow is planned and executed flawlessly. From booth design and manufacturing, exhibitor registration to on-site logistics, we have you covered down to the most minute detail.

Extensive Industry Network: Over the years we've built a vast network of contacts in various industries. This network allows us to bring together the right people and organizations to make your tradeshow booth a resounding success. Whether you're looking for suppliers, sponsors, or keynote speakers, we know the right people to call.

Results-Driven Approach: Our ultimate goal is to help you achieve your desired results. Whether it's increasing sales, generating leads, or building brand awareness, we will work with you to define and measure success metrics. We believe in a data-driven approach that ensures we deliver the results you need.

At UnderPressure, we have the experience, expertise, and network to help you exceed your every expectation, no matter the tradeshow.

Are you looking for a unique and exciting way to engage your target audience over a series of events?

At UnderPressure, we have an extensive background in creating customized event tours and campaigns that create unique experiences, and will leave a lasting impression on your audience.

Whether you're looking to launch a new product, build brand awareness, or simply entertain your customers, we have the experience and expertise to help you achieve your goals.

Our experienced Project Managers involve marketing experts and creative professionals at the top of their fields that will work closely with you to understand your objectives and develop a strategy that fits your unique needs.

We'll handle every detail of your event, from venue selection and logistics to marketing and promotion, event budgeting and performance reporting so you can focus on what you do best - running your business.

Our event tours and campaigns are designed to be engaging, interactive, and multi-sensory, with a variety of activities and experiences that will captivate your audience. Whether it's a fun-filled scavenger hunt, an immersive virtual reality experience, or a VIP meet-and-greet with industry influencers in key markets, we'll create an event that your customers will never forget - and include the required mechanics for you to keep the conversation with your brand moving forward.

So if you're looking for a fresh and exciting way to connect with your target audience, let UnderPressure help you take your marketing efforts to the next level.

Are you tired of the same old in-person events that require costly venues, travel, and accommodations?

Do you want to expand your reach to a global audience without sacrificing the quality of your event?

Don't let geography, budget, or environmental concerns hold you back from hosting the event of your dreams.

Our team of experts can craft unforgettable virtual events that engage audiences, foster networking opportunities, and drive results for our clients.

By involving cutting-edge technology and innovative strategies that bridge the gap between the physical and digital worlds, we can bring your event to life in a way that surpasses your wildest expectations and drive tangible results.

Although we're very much fans of in-person events, virtual events offer a range of specific benefits that simply can't be matched by traditional in-person events.

For starters, they're more cost-effective, as you don't need to spend money on travel, accommodations, or venue rental. Additionally, virtual events are more eco-friendly, as they reduce carbon emissions associated with transportation and energy usage. But most importantly, virtual events supported by a comprehensive digital marketing strategy allow organizations to reach a wider audience than ever before.

With the click of a button, attendees can tune in from anywhere in the world, expanding your reach and boosting your brand's visibility. Plus, our virtual events allow for seamless networking opportunities, from the now-standard built-in chat features and breakout rooms to facilitate connections among attendees all the way to getting your own unique 3d Avatar in Virtual Reality, we can do it all.

Whether you're planning on hosting a virtual conference, trade show, product launch, or anything in between, we can tailor our services and involve the right suppliers to meet your unique needs and goals.

From event planning and production to promotion and post-event analysis, UnderPressure ishere to guide you every step of the way.